Earlier this month, the Indian Institute of Chartered Accountants launched its logo for the use of all the CAs. The CA fraternity will now adorn a new look with the launch of a new logo by ICAI on July 1 which is celebrted as Chartered Accountant’s Day by the Institute.

The artistically designed logo not only reflects the CA ethics, beliefs, attitude and values of the Chartered Accountant’s profession but is modern and dynamic in its appeal too. It consists of letters “CA” with a tick mark upside down inside a rounded rectangle.

The letters “CA” are in blue, the corporate colour which not only stand out on any background but also denotes creativity, innovativeness, knowledge, integrity, trust, stability and depth. The upside down tick mark, typically used by chartered accountants, has been included to symbolize the wisdom and value of the profession. The green colour in the tick mark symbolizes growth, harmony, prosperity and freshness.

The symbol will fulfill the long felt need to have a symbol of CA profession in India. It is simple enough to be immediately recognized by viewers. A lot of change will be seen by members over the next few months as each of the profession’s programs, products and services will adopt the new look.

This logo can be used by the members on the visiting cards, letter-heads, envelopes and as stickers on cars etc. Earlier last year, The Institute of Chartered Accountants had announced that all the members can use the Letter “CA” as a prefix to thier names just the way Doctors use “DR”, Engineers use “ER” etc. This step was the first by the ICAI towards the brand building mission followed by introduction of this Dynamic LOGO.

I sincerely wish that all our prefessional brothers will use this Logo and shall keep the faith of the corporate sector, government and common man at large reposed in these two letter which connotes our identity.

CA. Madhur Khandelia

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