It is official now. I hope by now all of you are aware of the news – Hutch is now Vodafone. I was anxiously waiting to see the new advertisement of Vodafone and no sooner did I reached home yesterday than I sat glued to my idiot box. While ‘Pug’, the brand ambassador of Hutch is already there, the tune of Hutch (You and I, in this beautiful world) has undergone a slight change in background music. The way Vodafone is promoting the brand is really commendable. A company with huge marketing spend can only afford to carry out such a massive sales promotion. All the slots on star TV from 9 PM yesterday evening to 9 PM (today evening) are blocked for Vodafone. When a company is following such an aggressive and omnipresence attitude, it is difficult for its target audience to miss the advertisement. Whether it is cream business newspaper of India (Economic Times) , India home page of any website or Television, they are everywhere to make the consumer aware that pink is now red and hutch is now Vodafone.

Smart work Mr. Sarin! Mission accomplished, your consumer is impressed.

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